American author, one of the most successful writers of light fiction in the 20th century, whose works targeted an audience of middle-class women.

Faith Baldwin attended private academies and finishing schools, and in 1914–16 she lived in Dresden, Germany. She married Hugh H. Cuthrell in 1920, and the next year she published her first novel, Mavis of Green Hill. Although she often claimed she did not care for authorship, her steady stream of books belies that claim; over the next 56 years she published more than 85 books, more than 60 of them novels with such titles as Those Difficult Years (1925), The Office Wife (1930), Babs and Mary Lou (1931), District Nurse (1932), Manhattan Nights (1937), and He Married a Doctor (1944). Her last completed novel, Adam's Eden, appeared in 1977.

Typically, a Faith Baldwin book presents a highly simplified version of life among the wealthy. No matter what the difficulties, honour and goodness triumph, and hero and heroine are united. Evil, depravity, poverty, and sex found no place in her work, which she explicitly intended for the housewife and the working girl. The popularity of her writing was enormous. In 1936, in the midst of the Great Depression, she published five novels in magazine serial form and three earlier serials in volume form and saw four of her works made into motion pictures, for an income that year in excess of $315,000. She also wrote innumerable stories, articles, and newspaper columns, no less ephemeral than the novels.