district, administrative and historic county of Norfolk, England, north and east of Norwich. This rural district takes its name from the Broads, the inland waterway system that contributes to its distinctive aquatic landscape. Most of Broadland, however, is rich arable land, even the alluvial valley floor having long been embanked and drained. The tourist industry operates from Wroxham; Blickling Hall, a National Trust property, and many fine churches also attract tourists. Area 213 square miles (552 square km). Pop. (2001) 118,497.