butterfly weed
plant
also called pleurisy root, orangeroot, or orange milkweed
North American plant of the milkweed family (Apocynaceae), a stout, rough-haired perennial with long roots. The leafy, erect, somewhat branching stem is about 0.3 to 0.9 metre (1 to 3 feet) tall. In midsummer it bears numerous clusters of bright orange flowers.
Unlike most milkweeds, this plant has a scanty milky juice. It is native to dry fields and is often planted in wild gardens or grown as a border plant.