in chemistry, the ratio of the chemical activity of any substance to its molar concentration. The measured concentration of a substance may not be an accurate indicator of its chemical effectiveness, as represented by the equation for a particular reaction, in which case an activity coefficient is arbitrarily established and used instead of the concentration in calculations. In solutions, the activity coefficient is a measure of how much a solution differs from an ideal solution—i.e., one in which the effectiveness of each molecule is equal to its theoretical effectiveness.