Gaillardia
plant genus
genus of leafy, branching herbs of the family Asteraceae, native to North America. Several summer-blooming species are cultivated as garden ornamentals, especially blanketflower (
G. aristata) and annual blanketflower (
G. pulchella; see photograph-->
).
They have purple disk flowers and yellow, orange, or white ray flowers with three or more teeth that give the plant a fringed appearance. Most have hairy leaves that are either grouped at the base of the plant or alternate along the stem.