1993 Rank

(1992 Rank) Brand Name Brand Value

1 (2) Coca-Cola $35,950,000,000

2 (1) Marlboro $33,045,000,000

3 (4) Nescafe $11,549,000,000

4 (7) Kodak $10,020,000,000

5 (8) Microsoft $9,842,000,000

6 (5) Budweiser $9,724,000,000

7 (6) Kellogg's $9,372,000,000

8 (13) Motorola $9,293,000,000

9 (11) Gillette $8,218,000,000

10 (14) Bacardi $7,163,000,000

11 (16) Hewlett-Packard $6,996,000,000

12 (21) Intel $6,480,000,000

13 (18) Frito-Lay $5,907,000,000

14 (12) Pampers $5,732,000,000

15 (17) GE $5,710,000,000

16 (23) Nintendo $5,224,000,000

17 (20) Levi's $5,142,000,000

18 (19) Pepsi $4,939,000,000

19 (22) Campbell's $4,636,000,000

20 (9) Newport $4,287,000,000

Reprinted from FINANCIAL WORLD, 1328 Broadway, New York, N.Y. 10001

copyrighted 1994 by Financial World Partners. All rights reserved.