Bland began his career in Memphis, Tenn., with bluesman B.B. King (King, B.B.) and ballad (pop ballad) singer Johnny Ace (all three were part of a loose aggregation of musicians known as the Beale Streeters). Influenced by gospel (gospel music) and by pop singers such as Tony Bennett and Andy Williams, as well as by rhythm and blues, Bland became famous with early 1960s hits for Duke Records such as “Cry Cry Cry,” “I Pity the Fool,” “Turn on Your Lovelight,” and “That's the Way Love Is.” Joe Scott's arrangements were pivotal to these successes in which Bland alternated between smooth, expertly modulated phrases and fiercely shouted, gospel-style ones. Long a particular favourite of female listeners, Bland for a time sang some disco material along with his blues ballads, and in later years he developed the curious habit of snorting between lines. While his recording output slowed in the early 2000s, Bland maintained an active touring schedule, and he was a guest performer with B.B. King and singer-songwriter Van Morrison (Morrison, Van). Bland was inducted into the Rock and Roll Hall of Fame in 1992, and he was awarded a Grammy Award for lifetime achievement in 1997.