market town and resort, historic and present county of Pembrokeshire, Wales, on Carmarthen Bay. Though Scandinavian settlement probably occurred there, the town essentially dates from the building of a Norman castle and walled borough in the 12th century; parts of the walls survive, but the castle is in ruins. Fishing has long been an important activity, and the fine beaches, cliffs, and attractive narrow streets have brought a flourishing holiday trade. Pop. (2001) 4,934.