town, Puglia (Apulia) regione, southeastern Italy. Of pre-Roman origin, it is the site of a well that was probably a pagan sanctuary and was named for Pliny the Elder, who mentioned it in his writings. The Imperiali and Giannuzzi palaces are notable monuments; the town's cathedral has a facade dating from 1532. Stockbreeding and farming are the economic mainstays. Pop. (2006 est.) mun., 31,811.