city, Victoria, Australia, on the Murray River near its junction with the Darling. In the 1840s sheep runs were established in the district, which became known as Mildura, a name derived from an Aboriginal term for “red earth.” Settlement began with irrigated agriculture, introduced there in 1886 by George and William Chaffey, Canadians from California who received a 250,000-acre (100,000-hectare) grant from the colonial government to develop the semiarid countryside, called the Mallee (q.v.). After initial setbacks in the 1890s, irrigation succeeded and the settlement grew. Proclaimed a borough (1920) and a town (1922), Mildura became a city in 1934. South of Mildura, Red Cliffs was the site of a major settlement established to house returning veterans after World War I. Mildura hosts jazz, wine, arts, and country music festivals, has a substantial Arts Centre, and is the base for River Murray tourist paddle-wheel steamers. The area, also known as Sunraysia, produces most of the state's dried fruits and supplies fresh fruits and vegetables to Melbourne, 290 miles (467 km) to the southeast by rail and highway. Industries include fruit processing and packing, flour milling, wine making, and brick, plaster, and pipe works. Mildura has a branch of La Trobe University. Pop. (2001) urban centre, 28,062.